Web Design for Music Entertainment Agency
“Working with Amanda was by far the best marketing investment I made all year. I love that she has an understanding of the technical interworkings of web design and SEO, as well as the visual and creative aesthetic. It's hard to find these skills all wrapped up in one person. She was the perfect balance of executing my vision, communicating regularly, and lending her creative perspective when I was unsure about what to do.”
- JORDAN, BONITA SOUND OWNER
INFORMATION ARCHITECTURE • WEBSITE DESIGN • WEB DEVELOPMENT • MOBILE • USER EXPERIENCE (UX DESIGN) • SEO
Client
Bonita Sound is a premier music entertainment agency based in New York and Philadelphia, specializing in professional DJs and musicians for weddings and events. Jordan came to me with a clear vision: he needed a website that reflected both the energy and professionalism of his brand, while embracing a clean, modern aesthetic. With plans to expand into the wedding market, Jordan wanted a site that aligned with his business’s growth and future vision.
To bring this vision to life, I focused on a light, contemporary design that seamlessly integrated with their existing branding. By combining elegant fonts, organic textures, and a soft color palette, I created a cohesive, visually engaging experience that highlights Bonita Sound's unique services.
I’m thrilled with how this site showcases Jordan’s diverse offerings while maintaining a balance of fun, professionalism, and modern design.
Challenge
The goal was to redesign the Bonita Sound website, improve its information architecture, and create a modern, visually appealing design that better reflects the company’s brand identity. The website needed to enhance the user experience (UX), appeal to the wedding market, and be optimized for search engines (SEO) to improve visibility.
My Role
Information Architecture: Restructured navigation and content flow to improve usability and add new pages reflecting current services.
Website Redesign: Redesigned Bonita Sound website, iterating based on client feedback and user testing to ensure an optimal user experience.
Brand Alignment: Incorporated Bonita Sound’s brand identity —professional, fun/light, and elegant—by seamlessly integrating client-provided imagery and graphics.
Responsive Design: Created a fully mobile-responsive site, ensuring a smooth experience across all devices
The Result
The redesigned website successfully captured a modern, clean, and light aesthetic, appealing to the wedding and event music entertainment market Bonita Sound aims to expand into. With strategic features and functionalities, the site now highlights Bonita Sound's services and roster of talented DJs while providing an engaging, seamless user experience. This transformation positions Bonita Sound for growth in the competitive wedding music entertainment space.
← BEFORE & AFTER →
Contact: amandairey@gmail.com