Managed and led the design, implementation, and content strategy of global careers site.
Driving user engagement and optimizing the recruitment experience across QVC, HSN, Zulily, QVC international, and Cornerstone brands.
PROJECT OVERVIEW
Implemented Qurate Retail Group’s careers site, serving multiple brands across six international markets (QVC, HSN, Zulily, QVC International, and Cornerstone brands). The site featured geolocation-based job search and multi-language localization for English, German, Italian, Japanese.
CHALLENGE
The previous platform was fragmented across multiple sites, leading to inconsistent brand identity and poor user experience. The goal was to create a unified platform that maintained brand distinction while improving information architecture, usability and accessibility.
PARTNERS
Business, Talent Acquisition, IT, Design, Vendors
RESPONSIBILITIES
Lead Designer, Content Strategy, and Project Manager:
Designed and implemented key landing pages, and navigation for web and mobile in four languages.
Managed information architecture, content design and localization solutions for six markets.
Provided post-launch landing page updates and maintained brand consistency across markets.
CONTENT STRATEGY APPROACH
Audience Segmentation: Developed content framework serving four distinct user types: active job seekers, passive candidates, international applicants, and internal referrals. Each audience needed different information density and navigation paths.
Information Architecture: Created a three-tier IA that prioritized job search functionality while maintaining brand storytelling. Designed navigation to support both browse-based exploration (culture, benefits, locations) and task-based searching (apply now, search jobs).
Content Hierarchy: Established content prioritization framework based on user research showing candidates wanted location-specific benefits information before general company messaging. This informed both page structure and localization strategy.
Multi-Market Strategy: Developed content localization guidelines ensuring cultural appropriateness while maintaining brand consistency across six markets, balancing direct translation with cultural adaptation for messaging effectiveness.
KEY FEATURES & DESIGN APPROACH
Geolocation-Based Personalization: Tailored job search results by user location.
Multi-Language Localization: Supported four languages for global accessibility.
Mobile Optimization: Enhanced usability with responsive, mobile-friendly design.
PROJECT RESULTS
20% increase in monthly visitors post-launch.
30% reduction in job posting creation time via Workday integration.
Successfully unified eight brands into a cohesive, user-centric platform.
KEY LANDING PAGES
Japanese translated homepage
Job Search Results surfacing all brands and markets
